Company

Bakcell was established in March 1994 as a Joint Venture between GTIB and the Ministry of Communication of the Azerbaijan Republic. Bakcell was the first company that began to provide cellular communication services in Azerbaijan.

As one of the first large investors in the Azerbaijan market, Bakcell today is making large investments in the economy of Azerbaijan through its investments in state-of-the-art telecommunication technology and its people who service our customers.

In December 2003 the company's privatization process was successfully completed and, as a result, since January 2004, Bakcell has operated as a company with 100% private capital.

Vision

Become the leading customer focused and most innovative telecommunication provider in Azerbaijan.

Mission

We provide simple and easy to use telecommunication products with the best digital customer experience, available everywhere on our superior network.

Bakcell’s values:

We are reliable — Trust and quality are vital. Everything we do is guided by excellence, integrity and duty. There’s no such thing as giving up due to circumstances for us. We strive to be there through all the odds and deliver on every promise we make. We have earned trust of millions being a brand and a partner.

We are authentic — We are approachable and we are who we are — open, friendly and real. As we’re constantly moving forward, we always stay true to ourselves, our mission and our customers.

We care — Caring is in our core. It means that we give support and stand for dialogues. Because we are kind and compassionate we stand by each other and our customers. And that’s what makes our big heart.

We are innovative — We think beyond conventions. Ingenuity is in our DNA – it is reflected in every idea we think of, in every product we work on, in everything we do.

We are brave — Courage, confidence and ambitions help us to meet any challenges, no matter how tough they are. We challenge the status quo and smart enough to take risks. We claim and we do. That’s what makes us stand out.

Clear choices for customers

We have created price plans to make mobile communication services affordable and convenient for everyone and to meet a range of personal and business needs.

Customers can choose from three price plans:

  • March 6, 1994 - Bakcell was established as the first company in Azerbaijan to provide cellular communication services.
  • 1994 - The company started out as an Analogue (ETACS) System Operator.
  • December 1998 - GSM state-of-the-art telecommunication technology enabling personal communications in compliance with the most competitive international standard was adopted.
  • June 1999 – roaming services for subscribers were launched.
  • December 2003 – company’s privatization process was successfully completed.
  • January 2007 - 8.755.000 euro were invested for Billing/CRM Solution.
  • September, 2009 - internet roaming services for inbound and outbound subscribers was launched
  • 2009 - 21.880.234 euro was invested for the mobile network expansion. Main supplier was Nokia Siemens Networks.
  • 2010 - full spectrum of roaming services for prepaid subscribers (voice, date, SMS) were presented.
  • 2009 – “Bakcell Stars” – a CSR program to help kids in need was launched.
  • 2010 – Partnership agreement with UAFA to support the children with special needs was signed.
  • May 2011 – migration from credit to manat system was successfully completed.
  • November 2011 - 3G services were launched.
  • December 2012 - 3G services license was received to operate in Nakhchivan Autonomous Republic.
  • December 2012 – signed partnership agreement with Manchester United Football Club.
  • May 2013 - IMEI registration system was launched.
  • 2013 - 80% coverage of Baku metropolitan area with 3G target was achieved.
  • 2013 - Bakcell welcomed its subscriber # 3,000,000.
  • December 2013 – signed a partnership agreement with AFFA to support the National Team.
  • 2014 - Manchester United Soccer School launched in Baku.
  • 2014 - Bakcell & Sport for Development launched TOPs program – improving physical and mental fitness at the schools;
  • 2014 – joined the Mobile Number Portability (MNP) system and became the leader in port-in subscribers.
  • May 5, 2015 - commercially launched its 4G LTE service for the first time in Azerbaijan
  • November 2015 - launched the most beneficial roaming data bundle in Azerbaijan (1 MB-0.01 AZN) thanks to cooperation with Vodafone. Now this bundle is available in 28 countries.

  • Coverage: 99% population, 93% land area (excluding occupied territories)
  • 3G coverage: 93% population
  • Number of Bakcell active subscribers: 3,1 million
  • The volume of bonds: 40 million AZN
  • Regular 3G users: More than 1,000,000
  • Number of cities where 3G network are provided: All
  • Wi-Fi points: more than 240

  • 2009 - Caspian Energy Award: Telecommunication company of the year
  • 2010 - Azeri Business Award: “The Technology Leader of the year” and “CSR Leader of the year”
  • 2010 - Ugur Award: “The fastest growing company”
  • 2012 – The best TV commercial Award: Received by McCann for “Ulduzlar xidmetinizde” TVC
  • 2012 – 3rd Asia's Best employer Brand Award: In nomination “Asia's Best employer Brand Award”
  • 2012 - Global Telecoms Business Award: “Indoor mobile service innovation” (for Crystal Hall stadium coverage)
  • 2012 - Media Award: “The most active sponsor”
  • 2015 - Bakcell has been recognized as the “The Best Mobile Network” of 2015 and received the Azeri Business Award, the National Prize established by the Business Time Magazine.
  • 2015 - Bakcell Ulduzum awarded Best Consumer Service in the Telecommunications in the Middle East, Central and South Asia and North Africa at the Telecoms World Middle East Awards 2015.
  • 2016 - Bakcell gained Speedtest Awards of Ookla and was named the Fastest Mobile Network provider in Azerbaijan.
  • 2017 - Bakcell has been certified by “P3 Communications” as the “Best in Test” mobile network in Azerbaijan.
  • 2018 - Bakcell gained “Fastest Mobile Network Speedtest Award” of Ookla for the period of Q1–Q2 of 2018 and was named the Fastest Mobile Network in Azerbaijan.