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    Bakcell announces partnership with Manchester United
    15.10.2012

    Bakcell, the First Mobile Operator and Leading Mobile Internet Provider of Azerbaijan is very pleased to announce the start of partnership with the world’s most famous football club: Manchester United. With a long term partnership contract Bakcell is to become Manchester United’s first official telecommunications and broadcast partner in all CIS countries, bringing a range of unique and exclusive content to the country’s football fans and in particular the fans of Manchester United. Bakcell’s more than 2,6 million customers will enjoy exclusive content and access to Manchester United. Bakcell is also the only Azerbaijani business to build a partnership with the world famous football club.   Partnership will bring a huge range of exclusive Manchester United content to all Bakcell customers and Azerbaijan. Bakcell will offer special mobile package dedicated to the partnership.  Subscribers to Bakcell’s official Manchester United mobile packages will receive up to date club news, video highlights of the latest games, ringtones, wallpapers and much more. As part of the partnership, Bakcell will also have the rights to broadcast the Club’s official TV channel MUTV in Azerbaijan, giving fans access to the latest player interviews and behind the scenes footage together with detailed insights into the history of the club, one of the oldest in football with a unique heritage spanning over 130 years. A special Wap Portal dedicated to the Bakcell – Manchester United partnership will be launched. The portal will include different types of services available for subscribers such as News on MU, Videos on MU, Live Score, Wallpapers, Ringtones and Ring Back Tones. Additionally there will be the latest news, info on different MU events and etc. Nick Humphreys, Manchester United’s Relationship Director, comments on the exciting new partnership: “Manchester United is pleased to be joining forces with Bakcell, the leading mobile internet provider and first telecommunications company to provide mobile communications services in Azerbaijan. This new agreement is another first for Manchester United, with it being the only partnership the Club has in the country. Our Azerbaijani fan base is ever increasing and we hope that our relationship with Bakcell will allow us to engage with these fans as well as bring them exclusive access to their favorite club”. “Being the leading mobile internet provider and first mobile operator of Azerbaijan, Bakcell has always been a company of “first’s” and collaboration with Manchester United, the world’s number one football brand is further proof to this statement. We are pleased to be the first business not only in Azerbaijan, but in the whole of CIS countries to build a partnership with the biggest football club in the world. This partnership will bring football and Manchester United closer to all Bakcell customers, Manchester United fans and football lovers throughout the whole country and region”, says Mr.Richard Shearer, CEO of Bakcell. *** About Bakcell Bakcell, The First Mobile Operator and the Leading Mobile Internet Provider of Azerbaijan offers a variety of products for modern mobile communications customers.  Bakcell provides class leading 3G mobile internet experience in the country under the Sür@ brand name. As one of the largest national non-oil investors, Bakcell today continues making large investments in the economy of Azerbaijan through its investments in state-of-the-art telecommunication technology and its people who service our customers. Bakcell’s network covers more than 99% of the population and 92% of the land area of the country (excluding occupied territories). Bakcell is a leader in innovation and it focuses on bringing the best of the mobile internet to Azerbaijanis through new partnerships and its Sür@ services. With 257 retail outlets and 7 Customer Service Centers operating 24x7 Bakcell provides the best customer experience to its customers. For more information about Bakcell products and services, please visit www.bakcell.com or call 555.For press releases please see www.bakcell.com/az/news (or www.bakcell.com/en/news for press releases in English). If you are not a Bakcell subscriber, but wish to find out about Bakcell and its services, please call 055 000 05 55