Bakcell and Qualcomm Incorporated will jointly exhibit at the BakuTel-2012

06.11.2012

Bakcell, The First Mobile Operator and the Leading Mobile Internet Provider of Azerbaijan, is delighted to announce that the Company made a tremendous effort to demonstrate the most professional, exciting and effectively organized product demonstration on its Bakutel exhibition stand. Bakcell is demonstrating various aspects of its brand partnership devoted to Bakcell - Manchester United partnership, and new and innovative consumer technology applications, mobile social media integration, Augmented Reality applications and games at Bakutel 2012.

Within the exhibition Bakcell has built a strategic partnership with Qualcomm Incorporated, the world leader in 3G and next-generation mobile technologies to promote the latest global technology trends in the mobile industry by introducing Augmented Reality (AR) at Bakutel. AR is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. As a result, the technology functions by enhancing a customer’s current perception of reality. Artificial information about the environment and its objects can be overlaid on the real world. Augmented reality allows interacting with world around you with unprecedented mobile user experience.

“Bakcell is a regular participant of BakuTel, starting from the first exhibition. A key theme of this year’s Bakutel exhibition presence for Bakcell is to this one-of-a-kind partnership. We are pleased to build partnership with Qualcomm within the Bakutel 2012. We believe that this exhibition gives companies the exclusive opportunity to develop new business and expand into new markets. Bakutel is an important telecom event and provides us an excellent opportunity for direct contact with many of the current and future customers. BakuTel helps to identify new areas for cooperation”, says Mr. Richard Shearer, Bakcell CEO.

Additionally, Bakcell will be demonstrating a number of digital games that are based on the latest technologies, as well as play stations where visitors are encouraged to participate in tournaments. There is also football zone, where every visitor has an opportunity to have a real football fun experience.

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About Bakcell

Bakcell, The First Mobile Operator and the Leading Mobile Internet Provider of Azerbaijan offers a variety of products for modern mobile communications customers. Bakcell provides class leading 3G mobile internet experience in the country under the Sür@ brand name.

As one of the largest national non-oil investors, Bakcell today continues making large investments in the economy of Azerbaijan through its investments in state-of-the-art telecommunication technology and its people who service our customers.

Bakcell’s network covers more than 99% of the population and 92% of the land area of the country (excluding occupied territories).Bakcell is a leader in innovation and it focuses on bringing the best of the mobile internet to Azerbaijanis through new partnerships and itsSür@ services. With 257 retail outlets and 7 Customer ServiceCenters operating 24x7Bakcell provides the best customer experience to its customers.

For more information about Bakcell products and services, please visit www.bakcell.com or call 555.For press releases please see www.bakcell.com/az/news (or www.bakcell.com/en/news for press releases in English).

If you are not a Bakcell subscriber, but wish to find out about Bakcell and its services, please call 055 000 05 55