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    Bakcell launches BlackBerry and opens a VIP-club for its High-Value Customers

    Bakcell, in line with its philosophy to Get closer to its customers, has launched yet another new service, BlackBerry®, and unveiled the creation of ‘Bakcell Yaqut’ - the new exclusive club for the company’s most valuable customers. Bakcell customers will now be able to enjoy the benefits of enhanced communications and increased productivity by using a BlackBerry® smartphone to access email, browse the web, make phone calls, send and receive text and picture messages, run multimedia applications, as well as access a wide variety of other business and leisure applications on the move.During the ceremony held in the Hyatt Hotel in Baku on Tuesday, 9 February, 2010, Bakcell’s CEO Ms. Ineke Botter said: “Bakcell has been expanding its network and strengthening its platforms to be able to offer new products and services to customers. Offering BlackBerry® solution is yet another step we’ve taken in turning Bakcell into the most preferred mobile operator in Azerbaijan”.  At launch Bakcell will offer customers the BlackBerry® Curve™ 8900 and BlackBerry® Bold™ 9000 smartphones as well as service with BlackBerry® Enterprise Server and BlackBerry® Internet Service. Thus Bakcell customers will enjoy the freedom of the BlackBerry smartphones for staying connected to people and to information whenever they wish.During the ceremony Bakcell also presented ‘Bakcell Yaqut’ – the new club of the most valued Bakcell customers. Talking about ‘Bakcell Yaqut’ Ms. Ineke Botter said: “Bakcell values all of its 2 million subsribers and gives them the best value. But by creating ‘Bakcell Yaqut’ we wanted to specially reward those customers who showed us loyalty over the years’.Bakcell will offer the members of ‘Bakcell Yaqut’ various privileges through products and services and approach each one of them with personalized care. The members of ‘Bakcell Yaqut’, amongst other things, will get a top priority service in all of Bakcell’s Service Centers, have a dedicated team of highly experienced Call Center agents to deal with all of their queries, be able to continue their phone conversations even at zero balance (up to a limit) and enjoy exclusive offers from Bakcell’s partner brands. The club members will also win surprise trips, holidays, special mobile handsets and VIP tickets to various events. Bakcell in the last 12 months has significantly expanded and enhanced its network and more than doubled its coverage into every region of Azerbaijan. Bakcell also offers high-speed internet on the basis of EDGE technology.