Bakcell, the first mobile operator in Azerbaijan, will award its subscribers on the occasion of exciting Eurovision Song Contest 2010, which is taking place in the Oslo, Norway. Bakcell subscribers can not only watch the performance of song contestants, but also download ringtones, full tracks and video clips of their favorite performers to their mobile phones. Bakcell will also allow its subscribers to download an image of a favorite artist or music band and set it as mobile wallpaper. For this, the Bakcell, first time in the history of telecommunication market of Azerbaijan, has commercially deployed an information and entertainment portal based on USSD technology. Now, all Bakcell subscribers, any tariff plan and any mobile phone brand can call to number *200 and an interactive menu will appear on the screen of their mobile phone. By doing this, subscribers will be able to get access to services and content directory, including the Eurovision 2010 Contest. Menu navigation is carried out absolutely free - you pay only for the order of the content you like. Bakcell subscribers will be also eligible to take part in SMS-voting in the second semifinal and finals on 28th and 30th of May. Bakcell wishes its subscribers to enjoy watching this energetic TV show and downloaded content. Bakcell wishes to the representative of Azerbaijan Safura Alizade success and victory in the Eurovision -2010 Song Contest.